Research and results
How the analysis works and how to read what it found.
- How does the research work, stage by stage?Find, filter, group, read, check, decide, brief. Every stage stores what it found, and every decision points back to those records.
- Where does the data come from?Search volumes, rankings, results pages and backlink strength from DataForSEO; pages read through Firecrawl; judgment from Anthropic's Claude models working on that stored evidence.
- Is the AI making this up?No. Every claim in the plan links to a stored record, and a draft states a number only when your own facts or a named source state it; a number only you could supply is written around, never guessed.
- What are the three verdicts on a page, and what does "cannot call yet" mean?Every page decision shows Fit, Clicks and Value, each computed from stored records with the table it came from, plus how much evidence sits behind the call.
- What is on the Keywords tab?The keywords kept for your plan first, with volume, difficulty, intent, where each came from and your current position. One click shows what was set aside and why.
- What do kept, dropped and unverified mean?Kept keywords could bring customers and feed the plan. Dropped ones were set aside, and say why. Not judged ones were found too late or by a stopped run. Unverified marks a phrase from real customer language with no recorded volume.
- Where to get mentioned: AI Overviews, forums and best-of listsWhen an AI answer or a forum thread already owns a search, being one of their sources is worth as much as ranking. Each page shows the places to be mentioned.
- What is the Groups view?Keywords whose top results overlap are one group, because one page can win them all. The Groups view shows each cluster with its need, demand, verdict and decision.
- What do the verdicts mean: clear opening, partial opening, well served?The verdict says how well the pages that currently rank serve the searcher. A clear opening means none of them does; well served means they already do, and that is a real finding.
- What does "reachable" mean, and how is it decided?Reachable means your site can realistically rank for the group within about six months, judged from your domain's strength against the domains that rank, the difficulty, and whether you already have a page.
- What do build, improve and skip mean?Build a new page, improve a page you already have, or leave the group alone. Every decision says why, what the page must contain, the size of the job and how confident the research is.
- Why was a page skipped?Because the current results already serve the need, because your site cannot realistically rank for it, or because another page in the plan already covers it. The reason is on the row.
- What is a topical map?The complete set of pages your site should own to be the go-to site for its subject, arranged as a tree with a core section and an outer section, each page tested before it earns a place, in the order to publish, with the links planned.
- What is on a page in the plan?The decision in full, the demand, the opening and whether you can win it, each with its evidence, then what the page must deliver, the brief, open questions, the work involved and the button to write the draft.
- How do I open the evidence behind a decision?Press See the Evidence under any of the three cards on a page, or scroll to the Evidence section at the bottom. Every record the decision used is there.
- How is the topical map built, step by step?Plan the map, check the plan, then mine the subject's attributes from named sources, test each topic for its own page, arrange the tree, inspect the core, write the decisions and the links.
- Can I run the research again, and what changes?Yes, any time. A rerun uses the current profile and fresh results where the cache has expired, and the earlier plan stays in History.
- How does Keywords for an Idea work, and how do I read the answer?One run takes your description of a post or video to a primary keyword chosen by meaning, the keywords for each section and related topics, each with its Google searches when they are measured. 5 credits, about two minutes, no site needed. Here is every step and every block of the answer.
- Why did a topic become a heading instead of a page?It failed the page test, or its results page is the same as another page's. Three of four checks make a page: demand, a distinct entity and attribute, results unlike its siblings, a clear pattern.
- How do I check keywords I already have in mind?Paste up to 50 keywords on the site's Check Keywords screen. Each gets the same inspection as a full analysis, at 5 credits a keyword.
- What does the publishing order mean?Pages that already exist are improved first. Then, branch by branch, the supporting outer pages go live before the core page they feed, so every planned link has a target on launch day.
- How accurate are the search volumes and difficulty scores?They are estimates from keyword databases, good for comparing keywords against each other, not a forecast of your traffic. Demand from real customer language is shown separately and honestly.
- What is the competitor gap, and what is on the Competitors tab?The Competitors tab lists the sites the research compared you with and, for each, the keywords it ranks for in the top 20 that fit your subject, each judged against your profile. Pulling a new competitor's keywords costs 10 credits and takes about two minutes.
- What is a knowledge base?A help centre for your business, written only from your own site, your own help articles and your own words. Build it, untick any answer you don't want, and press Publish.
- How are knowledge base answers checked?Every sentence must come from your own pages, your help centre or your own words. Sentences we can't trace are cut before you see them, prices and policies are quoted word for word, and on medical, legal and money sites a named reviewer approves the answers before they go out.
- How accurate are the decisions, and what is the "pages like this" line?We publish how pages with each verdict actually performed, measured from owners' Search Console data, at legiitkeywords.com/accuracy. Each page also shows what similar pages earned in their first 30 days.
- What does the "AI answers over time" table show?Each research run samples live Google results for every page decision. The History tab shows, run by run, how many of those searches had an AI answer and how many cited your site.
Still stuck?
Tell us what you were trying to do and which site or page it concerns. A person replies from help@legiit.com, usually within one business day.