What do things cost?

Everything is paid with credits, so one balance covers every site.

What	Credits	What you get
The $1 trial of Pro or Agency	$1 for seven days, then the plan's price	One full site research, first decision shown, the rest locked until the plan starts
Reading a further site, on an account that has bought before	Free	What you sell, to whom, and the topics we would research
Site analysis	100	Keywords, groups, live results, a decision per group and a brief for each page worth building (up to ten a run), for 12 groups
Deep site analysis	200	The same for 30 groups
Written page	25	The full draft with title tag, meta description, internal links and the rule check
Keyword check	5 per keyword	Live results, page reads and a decision for keywords you paste, up to 50 at a time
Keywords for an Idea	5	A primary keyword that says what one post or video is, the keywords for each section and related topics, with their Google searches when they are measured. About two minutes, no site needed; the credits come back if it fails or you stop it. See How does Keywords for an Idea work?
Competitor keywords	10	The keywords one competitor ranks for in the top 20 that you don't, on your subject, each judged against your profile, with your own position and the page your plan already has. About two minutes; no page decisions are made. See What is the competitor gap?
Topical map	180, 450 or 900	Up to 60, 150 or 300 pages of the site's subject in a core and an outer section, tested, ordered and linked; the core inspected in full. See What does a topical map cost?
A page of a map, written	30	The map brief and the full draft, in batches of up to 50
Knowledge base	50 + 2 an answer	A help centre for your business in any multiple of 25 answers up to 300, written from your own pages and checked sentence by sentence; the preview is free, unfilled slots are refunded. See What does a knowledge base cost?
An extra knowledge base answer	2	A question from the reserve, refunded if your facts cannot answer it

The $1 trial

The monthly plans come with a seven-day trial for $1. It includes one full site research with the first decision shown; the other decisions open when the plan starts and 100 of its credits are spent on them. See What is the $1 trial?.

Buying credits

• One site plan: $29 for 100 credits, which is one full analysis. The credits are on your account, not the site: spend them on any site you add.
• 300 credits: $79. Three analyses, or a Small topical map with 120 credits over.
• 500 credits: $119. Five analyses, or a mix of analyses, written pages and keyword checks.
• Pro: $59 a month for 300 credits every month.
• Agency: $199 a month for 1,200 credits every month.

Bought credits never expire while your account exists, and plan credits that go unused stay in your balance. Once you are on a plan, in its trial or have bought before, the Credits page opens on Top up: the 100, 300 and 500 credit packs add to your balance at once, on top of your plan's credits. One exception: while a trial's research is still locked, the first 100 credits that arrive unlock it, and the rest are yours. When a screen stops you for credits (research, a draft, a map build, a competitor pull, keywords for an idea), it says how many more you need, counting that unlock, and offers the smallest pack that covers them. When you tick more pages or keywords than your balance covers, the total and your balance show side by side. Prices are in US dollars; tax may be added at checkout depending on where you are.

When credits are charged

Credits are charged the moment a run starts, and returned to your balance automatically if the run fails on our side. Purchases themselves are not refundable; see Can I get a refund?.