Which plan should I choose?

If you have one website

Buy one analysis for $29, which is 100 credits on your account. Run it, read the plan, and top up when you want written pages at 25 credits each or a second site. The credits are not tied to the site you bought them for. Most sites need one analysis and a handful of drafts, then a fresh analysis a few months later when the site and the search results have moved on.

If you keep coming back

Pro, $59 a month, 300 credits a month. That is three analyses, or one analysis plus eight written pages, every month. Unused credits stay in your balance, so a quiet month is not wasted. Cancel any time from Manage Billing.

If you have clients

Agency, $199 a month, 1,200 credits a month. Twelve analyses, or a mix across clients. Share links, white-label reports, client grouping and the API come with every purchase; Agency is the volume.

If you want credits without a subscription

300 credits for $79 or 500 credits for $119. The same credits at a lower price per credit than single purchases, with no renewal.

If you are on a plan and run short

Top up. The Credits page opens on the 100, 300 and 500 credit packs; they add to your balance straight away and never expire. During the $1 trial the plan's credits arrive when the trial ends. The first 100 credits of a pack bought before then unlock the rest of your trial research, so starting the plan early, which unlocks it with the plan's own 300 or 1,200 credits, is usually the better buy. On Pro and topping up often? Agency's 1,200 credits a month cost less per credit than any pack.

If you want the whole subject mapped

A topical map is 180, 450 or 900 credits for up to 60, 150 or 300 pages, and 30 credits for each page you write from it. The 300 credit pack covers a Small map with 120 credits over, the 500 credit pack a Standard map with 50 over; Pro covers a Small map a month; Agency covers a Large map and ten written pages a month. Maps are for accounts that have bought something, since the build spends real vendor money before anyone pays. See What does a topical map cost?.

If you only need keywords for posts or videos

Keywords for an Idea is 5 credits a piece and needs no site. The one-site plan's 100 credits are twenty ideas, and Pro's 300 credits a month are sixty. See How does Keywords for an Idea work?.

Moving between them

Buy a single analysis first and start a plan later; the credits simply add up. If you are on a plan and want to switch between Pro and Agency, open Manage Billing on the Credits page. See How do I change or cancel my plan?.

Try before you decide

Pro and Agency each come with a $1 seven-day trial that includes one full site research with the first decision shown. The one-site plan does not; it is a single purchase with every decision shown. A topical map is a further 180 credits or more, so the one-site plan does not cover one on its own. See What is the $1 trial?.