Credits, plans and billing
What is a deep analysis and when is it worth it?
Standard inspects 12 groups of keywords for 100 credits. Deep inspects 30 for 200. Deep suits large sites, agencies and sites with many distinct products.
Both analyses find and filter the same keywords. The difference is how many groups get the expensive part: fetching live results, reading the pages that rank, checking whether you can win, and making a decision.
- Standard inspects the top 12 groups by demand and fit. 100 credits.
- Deep inspects the top 30. 200 credits, because it costs about twice as much to produce.
Choose Standard when
- The site sells one thing or a small range.
- You want the biggest opportunities first and will run again later.
- It is your first analysis of the site.
Choose Deep when
- The site has many distinct products, services or locations, so the opportunities are spread out.
- You are producing a content plan for a quarter, not a page or two.
- You are researching for a client and want breadth in one report.
Choosing it
On the Start Research screen, the How deep option shows both with their price. The button shows what the run will cost before you confirm.
Groups that were found but not inspected still appear on the Keywords tab under Groups, with their keywords and volume, so nothing is thrown away.
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