How do I export the keywords?

1. On the Plan tab, press Export and Share.
2. Press CSV under Keywords.

The file opens in any spreadsheet. One row per keyword, including dropped and not judged ones, with:

• keyword and status: kept, dropped or candidate (shown as Not judged in the app);
• why a dropped keyword was dropped, in the dropped_reason column;
• monthly volume, cost per click, difficulty and intent;
• your current position and page, where you rank;
• the group it belongs to;
• where the keyword came from: database, your rankings, a competitor, or customer language;
• why we believe people search it: the measured volume or the evidence behind an unverified phrase.

The group's verdict and decision are on the plan and in the Markdown report, not in the CSV.

For Google Ads

The Google Ads Editor file in the same panel turns the kept keywords into ad groups with match types, starting bids and negatives. See Can I use the keywords for Google Ads?.

The report

Markdown under Report exports the plan itself: the headline, the summary, every decision with its evidence and what the page must contain, and the skipped groups. Briefs download separately from each page. It reads well in any Markdown editor and pastes into most documents.

During a trial

Exports are off while a trial plan is locked, and the API returns only the revealed decision's keywords. Everything opens when your plan starts or you buy the site's plan.