Briefs and drafts

Can I write a page the plan skipped?

Not directly, because a skipped group has no brief. Change what led to the skip and run again, or check the keywords on their own.

Write the Draft appears only on pages with a build or improve decision, because a draft is written from the brief and a skipped group has none.

If you think the skip is wrong

  • The profile was missing something. Add the offering, the service area or the topic to the profile, confirm it, and run again. The group is judged afresh.
  • You want it regardless. Paste the group's keywords into Check Specific Keywords with a note in the profile's notes field explaining why the page matters. The check produces a decision and a brief for the group on its own; it may still say skip, with the reason.

If the skip is right

Trust it. A page built into a well-served result or against domains far stronger than yours costs the same to write and rarely earns its place. The plan's skipped rows are there so the decision is visible, not so it can be ignored.

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