How do I confirm the profile, and why does it matter?

After we read your site, the site page shows the draft profile: what the business sells, to whom, how it makes money, and the starting topics. Research only looks for searches that fit this profile, so a wrong profile means a plan about the wrong things.

If it is right

Press Looks Right, Confirm. That is all. The step turns green and Start Research becomes the next action.

If something is wrong

Press Fix Something First. The Profile tab opens in edit mode with every field:

• Business name, type and summary. Two or three sentences on what the site sells and to whom.
• Offerings. One block per thing a customer can buy or request, with a category, a description, attributes such as sizes, prices or turnaround, a price range and the page it lives on. Add and remove blocks freely.
• Customers and Constraints. Who buys, and what the business does not do, cannot ship, or where it does not serve.
• Seed topics. Ten to forty short phrases a customer might type. These are where the research starts; add topics for things you sell that the site does not say much about.
• Countries and service areas, differentiators and notes.

Save and confirm. The research uses the confirmed version.

Confirming again later

Change anything on the Profile tab and it needs confirming again. Runs started before the change keep the profile they used, so old plans still make sense.

Rebuilding from scratch

If the site has changed a lot, Read the Site Again on the Profile tab reads it afresh and drafts a new version. Your edits to the previous version are kept in its history but not carried over.