What is free, and what does the $1 trial include?

Free

• Signing in. An email link, no password unless you want one. No card at sign-in.
• Adding a site. The address, or a description of a site you are planning, with its market, brand terms and excluded terms.
• The public sample plan on the home page, and this Help Center.

Then one of two things

• Try a plan for $1. Seven days of Pro or Agency, your site researched in full, the first decision shown and the rest locked until the plan starts. Details in What is the $1 trial?.
• Buy the site's plan once for $29. Every decision, the evidence and a brief for each page worth building. No subscription, every decision shown.

Both include reading the site: what it sells, to whom, how it makes money, and the topics the research starts from. It appears on the Profile tab afterwards, and you can correct it before any later research.

Keywords for one post or video

Tools is open to every account: you can write your idea and pick a market. Finding the keywords is 5 credits, with no free step and no daily allowance. With fewer than 5 credits, the Find Keywords · 5 Credits button stays off and a box under the form offers the One site plan, $29 for 100 credits, or a plan from $59 a month. See How do I get keywords for a post or video?.

Why nothing is free after sign-in

Reading a site costs us a crawl and a model call, and every decision buys live search data and reads the pages that rank. A read on its own never showed anyone what the product does; a decision does. The dollar covers the cost of making one properly.

Accounts that have bought before

Once you have bought a plan or credits, adding a further site works the older way: we read it free, you confirm the profile, and you start the research yourself when you choose.