Briefs and drafts

Why does my draft have placeholders?

Because the page needed a fact the research did not contain, and the writer is not allowed to guess. Fill each one in from what you know, or remove the sentence.

A placeholder looks like a bracketed note in the text: a price, a date, a name, a statistic, a delivery time. It marks a spot where the brief asked for a concrete fact and the research had no record of it. The alternative would be an invented figure, which is worse than a gap.

Filling them

  1. Press Edit on the draft.
  2. Search the text for the opening bracket; each placeholder says what it needs.
  3. Replace it with the real fact, or delete the sentence if you cannot supply one.
  4. Save Edits. Your edited text is kept alongside the generated version and can be discarded later if you change your mind.

The Before publishing notes list every placeholder and anything else the writer wants a person to confirm.

Fewer placeholders next time

Placeholders usually come from facts that live in your head rather than on your site: prices you quote by phone, turnaround times, service areas. Add them to the profile's offerings as attributes, or to the site's writing rules as facts to always include, and the next draft carries them.

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